A few wins in my career If you take a glance at my LinkedIn … you’ll see quite a few different positions/ companies I’ve worked for. I’m here to quickly summarize a bit of what I’ve done, and what that can mean for you. Bottom Line Extensive lead gen experience, especially in high-cost verticals like legal and insurance Full funnel experience, building and testing landing pages, positioning consulting and ad buying Results oriented....
This article is a two-parter. I cover: The challenges scaling strategies need to overcome The ideal solution for someone serious about The easy way I built for anyone to use in some scenarios Why does this matter? Suppose you’re a chain with 1000 locations, how should you go about managing paid search campaigns for each? How about if you’re a long distance moving company, wanting to create a local campaign for every search like “long distance mover Phoenix” or “long distance mover Tuscon”?...
I cover: Why revenue importing matters Quick wins I find when I implement this How I pulled it off May the better data, win In lead generation, the best most accounts do is to track form submissions or calls. How many calls suck? How many form submissions don’t pick up the phone? And you’re going to be optimizing your account by treating each lead the same? There’s a better way....
This article covers high level ideas about off-hours campaigns Why do it How to implement When to avoid it What’s an off hours campaign? Most local lead generation accounts do one of two things: Only run during business hours Run the same campaign on all hours This isn’t optimal. Only run during business hours? Lose searches. Run the same campaign on all hours? People are going to go to voicemail and then call other people....
This article covers why CPC’s rise with tCPA and a novel strategy that can help you enter both “high value” and “low value” auctions even when your budget is maxed out. This is a strategy to try after trying to implement a tCPA bid cap. Maybe tCPA worked for a while with you. Maybe it worked great. But it seems like costs inevitably rise and cost-per-clicks balloon. Why CPC’s Sky Rocket with tCPA and “Smart” Strategies It’s my experience that Google starts to “segment” clickers....
I got a call from a friend recently who wanted to change her lifestyle and pursue her photography full time. Becky spent days combing through advice scattered throughout the internet on how she could grow her Photography business, and to no one’s surprise, she was met with awful advice. After about a two-hour call, we came up with a game plan that, in only two weeks, gave her awesome results....
Why Even Care? In a world where everyone competes for attention, standing out is an absolute must. Over my few years of marketing, getting good answers to the below questions always made my life easier. While I could write on each of these questions for hours (and I intend to), this serves as a basic post to dip your toes in the water. What pain drives the customer’s decision? This is the most basic question that can be asked....
I’m in a position with my SaaS where I basically host my customer’s content. As you can imagine, this can be a dangerous place to be. Just for a moment, imagine if my SaaS went offline for 10 minutes and 5 seconds every month, that would be a problem right? People who rely on their website to make their money could see real, material losses. You may be surprised, but that level of downtime actually matches one of Amazon Web Service’s biggest products: Cloudfront....